Toyota Canada expanded its partnership with the Trans Canada Trail.
Now the trail’s exclusive automotive partner, the Japanese motor vehicle maker is contributing $750,000 toward maintaining and improving the 29,000-kilometre network.
Additionally, a new “Toyota Canada Fund for Trail Sustainability” is launching with intentions to support national programs that advance biodiversity and trail stewardship from coast to coast.
“Canada’s trails are more than pathways through nature; they foster connection to the outdoors, to one another, and to the diverse communities that shape our country,” stated Cyril Dimitris, Chief Executive Officer of Toyota Canada. “We’re proud to establish the Toyota Canada Fund for Trail Sustainability to make lives better and communities stronger, and to further support our global commitment to operate in harmony with nature.”
Nearly 3,000 kilometres of the Trans Canada Trail stretch across British Columbia, including almost 200 kilometres through Boundary Country.
“Toyota Canada’s continued support for Trans Canada Trail represents an inspiring commitment to a more sustainable future—for Canada’s trails and beyond,” remarked Mathieu Roy, Chief Executive Officer of Trans Canada Trail. “The creation of the Toyota Canada Fund for Trail Sustainability will support critical ecological restoration, research and ongoing maintenance that will help ensure the long-term resilience of Canada’s nationwide trail system.”
The Trans Canada Trail is the longest multi-use trail system in the world.
Toyota has sold over six million vehicles in Canada.
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